Honda: "Fit" and the sports car also : to a hybrid expansion.

After it assumed the position, the Takanobu Ito president of Honda clarified the policy of putting a gas-and-electric-powered car of leading compact car "Fit" and an industry's first new sports hybrid on the market by the end of ten years for the first time according to the interview such as Mainichi Shimbun on the 13th. The Ito president has the policy of the description, "I want to concentrate to expand the hybrid very early", receiving the rise of the hybrid and popularity, and turning on the new model by moving up. The goods in stock expansion was sped up, and the idea of going in rivalry with rival's Toyota Motor was emphasized.

Honda puts hybrid "Incite" on the market in February this year. It is a good condition for the price level by which two million yen is under as the cheapest model to be generated publicity, and for the number of the total sales to reach 40,000 in the sale five months. The Ito president declared, "A hybrid technology of incite is expanded to other models earlier than schedules at first". The idea of positively adopting the hybrid system of the incite type that achieved the miniaturization and the price cutting for other compact cars was chiefly shown by driving with the gasoline engine, and using an electric motor limitedly as supplementary power.

The Ito president points out, "The HV system of Honda is simply excellent in an economic rationality" though new "Prius" of rival's Toyota installs an expensive HV system that uses the motor with a large more output, and types out the fuel cost performance of the world highest level forward. HV of a fit and the new sports car put on the market by the end of ten years suggested the idea of beginning the price attack similar to incite making springboard the cheapness of the cost.

Nissan Motor Co. is to put SUV on the market the first in the skyline.

Nissan Motor Co. put first sports type multipurpose car (SUV) "Skyline crossover" on the market in the skyline on July 13. Is they the engine displacement 3.7 liters, getting on of five people, and the price 4.2 million?4 million 998 thousand yen.
The skyline is put on the market in 1957, and the domestic number of the total sales is a typical brand of [nissankuruma] by about 3.07 million. The SUV type is turned on for the first time following the sedan and the coupe type at the 12th generation, and it aims at the revival among which the skyline is popular.

Wide spaciousness and height united the practicality of SUV like a good driving environment etc. of the prospect high with the maintenance of the crossover of the traveling performance of the coupe such as smooth acceleration feelings and energetic running. Feeling of luxury is produced by using the material of ..fine quality.. [moto] for the interior of the seat etc. compared with past SUV. Addition Toshiyuki Shiga chief operating officer (COO) did "Car of a new genre to make them unite the grace of the coupe to powerful of SUV" and PR to the device etc. that emitted the warning sound in the symposium on the same day when the brake was automatically controlled and the system and the following distance that returned in the lane contracted too much when coming to seem to begin to see from the lane.