Putting marketing strengthening of Aisin Seiki Co., Ltd. of ten residence people to China

President Fumio Fujimori who assumed the position of the president of the system Toyota Motor major auto parts manufacturer (Aisin Seiki Co., Ltd.) clarified the policy of residing about ten employees in charge of marketing in the locale the growth writing and to develop the country market according to the interview of the Fuji Sankei business eye while was within the year on the 13th. Installing the marketing function in China is the first.

Both parties produce and sales companies though Aisin Seiki Co., Ltd. has 19 overseas subsidiaries in China now. Marketing that investigated the market trend etc. of the car including the development function also had gone in Japan. However, president Fujimori described in the interview, "Being able to do all the proposals as a supplier (auto components supplier) was a mission", and showed the policy of installing the marketing function in the locale aiming at the proposal to the local manufacturer. Wide China in the country especially emphasized because the state of the road was large and it differed according to the region, "It was necessary to develop parts standing in the line, and to design with a local ..(Use it).. person ..the same.." (president Fujimori).